How it works

Your home should be the one place where you can breathe comfortably.

Here's what's actually going on inside your plug-in purifier, explained simply. No filters, no fans, no jargon.

Negative ionsPlug & play
Why we made it

More than just freshening the air.

For people sensitive to things like dust, pollen and pet dander, simply being at home can mean constantly dealing with airborne particles that may contribute to discomfort.

That's why we made something small enough to plug into any socket, with no filters to replace and nothing to maintain, that quietly goes after the particles you can't see.

We designed it around one simple goal

Help create a cleaner, more comfortable breathing environment at home.

The problem you can't see

Even a spotless home can have busy air.

The air in your home can still contain tiny particles you can't see, including dust, pollen, pet dander and smoke particles.

Because they're airborne, cleaning your floors and surfaces doesn't necessarily deal with everything that's still circulating around the room.

  • Dust
  • Pollen
  • Pet dander
IonDrop Technology

Release. Attach. Drop.

There's no fan dragging air through a filter. Instead, the purifier sends negative ions out into the room to find floating particles and bring them down, out of the air you breathe.

01 · Release

Ions fill the room

Plugged into the wall, the purifier quietly releases a steady stream of negatively charged ions that spread out through the air around you.

It draws just 3W, so it can run 24/7 for under 2p a day (based on about 25p per kWh).

02 · Attach

They latch onto floating particles

The ions attach to dust, pollen and pet dander, giving each particle an electrical charge so they cling together into bigger, heavier clusters. Think of how static makes dust cling to a TV screen.

03 · Drop

Out of the air you breathe

Too heavy to stay floating, the clusters drop out of your breathing zone and settle onto floors and surfaces. Your normal hoovering and dusting then clears them away for good.

The cycle

It keeps going, on repeat.

  1. 01Plug it in
  2. 02Ions released
  3. 03Particles charged
  4. 04Dropped out of the air
  5. 05Repeat 24/7
In plain English

The simple version

Picture dust, pollen and pet dander as tiny invisible bits floating around your room. The purifier sends out negative ions that latch onto those bits and give them a small electrical charge. Charged bits clump together and get too heavy to float, so they drop out of the air you breathe and land on surfaces, ready for your next hoover. No filter, no fan, no fuss.

−Negative ionsPull floating particles down, out of the air you breathe.
Your hooverClears away what's settled on surfaces, for good.

Don't just make your home look clean.

Help clean the air you're actually breathing.

See the plug-in purifier